Visitor's Guide
It has been the hallmark of the city and the region for centuries, and is indeed a synonym for Ulm both within Germany and abroad: the Ulmer Münster. This prominence is mainly due to its tower, which is the tallest church in Germany, at a height of 161.53 m. But it is not only the Münster that is worth a visit in Ulm/Neu-Ulm, as you will find out soon.
UlmCard

With the UlmCard, the digital discount card for the twin-city region, you can make the most of your stay in Ulm/Neu-Ulm – easily and very affordably.
You can enjoy the included benefits free of charge. These include, for example, free entry to the highest church tower in Germany, a free guided tour of Ulm, free admission to many exciting museums and exhibitions, culinary delights, free souvenirs and much more.
Museum Brot und Kunst – Forum Welternährung (Museum of Bread Culture)

The Museum of Bread Culture that was established in 1955 by the entrepreneur Dr. h.c. Willy Eiselen (formerly known as the Deutsches Brotmuseum) illustrates the history of bread and how it is made. The exhibits document the entire range of equipment and technological history in the making of bread, the most varied of baking ware models and the many facetted relationship between art and bread.
LEGOLAND® Deutschland Resort

The large amusement park for children, parents and grandparents. 50 million LEGO® blocks, more than 40 attractions and many wonderful shows waiting for brave adventurers, smart explorers and talented artists. There is a lot here for children and their parents to discover: above all, their own creativity and phantasy.
Ulm Zoo
The Ulm Zoo is located in the middle of the recreation park of Friedrichsau. It has an aquarium and a tropical garden. A variety of fishes, amphibians, reptiles, birds, insects and mammals can be viewed in 95 individual locations (aquariums, terrariums, outdoor areas). There is a pet zoo for very young visitors.
Curtain up! – Culture in Ulm
In addition to the renowned Ulm Theatre, where Herbert von Karajan began his career, numerous smaller theatres also contribute to a highly diverse and engaging programme. The repertoire ranges from serious drama to light entertainment. Imaginative children’s and puppet theatres are also part of the theatre scene.
Florian Zimmer Theatre
At the Florian Zimmer Theatre, you can look forward to an extraordinary experience where magic and entertainment are combined in a truly unique way. The show captivates with modern illusions, interactive elements and surprising moments. Ideal for anyone wishing to enjoy a special evening in a stylish setting.
Serenade of Lights

July 18, 2026
Every year on the Saturday before Schwörmontag, around 5,000 lanterns are placed on the Danube after dark from ships known as Ulmer Schachteln. When lit, they turn the Danube into a magnificent sea of lights. Later, colorful water fountains from fire tubes and brightly spraying Roman lights light up the Danube and the sky above. The light serenade is an impressive spectacle that heralds the approaching Schwörmontag and spreads a festive atmosphere in the city on Saturday evening.
Ulm Oath Monday with "Nabada" water parade

20th July 2026
At the Nabada (which means "swimming down the river" in local dialect), 30 river ferries and boats parade downstream, bearing creative and painstakingly produced caricatures of high-ranking politicians or local current events. They are joined by thousands of locals in sometimes foolhardy home-made constructions, which "swim down" the Danube. From 3 p.m. at the latest until far into the night, the whole of Ulm is out and about, celebrating all over the city with music and a great variety of gastronomic delights.


